Bing ads editor11/15/2022 ![]() ![]() If you plan on remarketing, AdWords functionality is far superior. There are also more options for extensions here which boosts visibility. Google is a great option if you want to reach more people and hope for an ad platform that’s easier and faster to manage. You have to decide if the time lag is worth the savings. You’ll reach less people, but potentially get more for the money you spend. If you have less money to spend or work in a competitive industry, Bing might be a better option for you. Hopefully, documenting those differences will help you adapt faster to one platform or the other and prepare you for laying out your future marketing plan. When I first created a Bing Ads account, I noticed some major differences between Bing Ads and Google AdWords. We need to know which work best for which industries, demographics and, of course, budgets. This option is in the Campaign tab as Targeting method.As a digital marketer, it’s so important that we test different advertising platforms for our company and our clients. Not only does Microsoft Advertising let you target customers in a specific location, you can also show ads to customers searching about a specific location. (Note: You cannot exclude using radius targeting.) It’s coming soon.Īlthough location targeting is most often used to designate the specific locations where you want to show your ads, Microsoft Advertising also lets you target locations you specifically want to exclude from seeing your ads. If you don’t have this feature, don’t worry. Note: Not everyone can target United States counties yet. A specified radius around a zip/postal code, coordinates, landmark, or area.Selected cities and metro areas within the U.S., Canada, U.K., France, and Australia.When you target by location, you can choose to show ads to potential customers in all available countries/regions: ![]() Getting your ad in front of the right people is what targeting is all about. Both criteria must be met in order for an ad to display. When determining if your ads are eligible to be displayed, Microsoft Advertising Editor uses both your ad language and location target settings. How do I add a location target? How do I add a location target? ![]()
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